Struggling to get the visibility you deserve?

If your website isn’t appearing on Google for the strategic keywords your audience is searching for, you’re missing out on valuable opportunities—potential visitors, contact inquiries and quote requests.

Whether you’re an e-commerce business, a tech or finance startup, or any organisation with an online presence, visibility on Google is key to unlocking your full potential.

Let’s change that. Contact me to discover how I can help you turn things around.

My SEO approach

If your website isn’t generating enough conversions, several factors could be at play, including:

Targeting the wrong keywords
A website structure that isn’t optimised
A lack of mentions or backlinks from reputable online publications

For any of these scenarios, SEO can be a highly effective solution, especially in the long term.

My method is based on a clear 7 steps approach:

SEO Roadmap

Creation of a SEO Strategic Roadmap: as first step, I prepare a dedicated SEO roadmap tailored on your project, so that you have a clear vision of deliverables and timeline, before even starting with the actual work.

Technical Optimisation

This is a recurring activity that is vital to ensure that the content on your website is crawlable and indexable by Google, so that it can be found by users online.

Keyword and Market research

I prepare a comprehensive keyword and market research that serves to understand if we are targeting all strategic keywords and the users’ search intent.

Onsite Optimisation

This represents one of the traditional SEO core activities, involving optimisation of all existing textual pieces of content that make the website.

Outreach Activation

Increasing the website’s authority through a carefully designed outreach strategy. Increasing website’s authority leads to a ranking improvement.

Reporting and Data Interpretation

Clear goals will be established in advance to define the action plan, guided by key performance indicators (KPIs). Every action will be driven by data—carefully retrieved, analysed, and translated into strategic decisions.

Client Communication

Communication is key to a successful relationship. To ensure transparency and collaboration, I will present and discuss the results during our scheduled calls to evaluate strategy corrections and improvements.

SEO Services

SEO Audit

A comprehensive analysis of the website’s state of health, including tech, content and backlink profile. This is aimed to identify and prioritise issues and gaps that are critical to your success on the Search Engines.

Keyword Research

An in-depth market and keyword research aimed to provide you with a clear understanding of the most strategic keywords for your business, as well as areas to explore and hidden opportunities.

Competitor Analysis

Analysis of main competitors in order to identify points of strength, weaknesses and gaps to fill.

On site Optimisation

Optimisation of on-site elements, including metadata, headings, content, images and internal linking.

SEO Tech Optimisation

Analysis of crawlability and indexability issues, web performance and much more, with the aim of ensuring best technical performance for the website.

Outreach

Outreach activation campaigns to amplify the business’ voice and strengthen its online reputation.

Testimonials

"I worked with Davide on an SEO project that lasted more than a year and a half, Davide was the contact person for my company. Davide is a professional expert in all elements relating to SEO, he is very technical and truly competent, skilled in guiding the client, transferring concepts in a functional way and defining a strategy to have an impact on company objectives related to SEO. In the company I work for, we started doing SEO from scratch together with Davide, and in a short time we managed to define a strategy, implement it and achieve the expected results!"

Lorenzo Figini provides positive testimonial for Davide Berardinelli

Lorenzo Figini - Senior Growth Manager

"Davide spearheaded a series of SEO A/B tests on a significant scale aimed at optimizing Expedia.it across various lines of business. As an SEO strategist, he exhibited profound expertise in tailoring global strategies to local contexts, significantly enhancing our organic visibility on Google.it through a string of successful SEO initiatives. His adept client and project management skills were evident throughout our collaboration. I wholeheartedly endorse Davide to any in-house SEO teams seeking a seasoned consultant for managing multilingual and large-scale websites."

Laura Panico - Senior SEO Manager

"I've had the opportunity of working with Davide in the same team at Blue Array. Davide is a wise SEO professional who can be trusted. Davide never refuses you when you ask him for help. He showed a high level of commitment and was a valuable contributor to our client's SEO projects. No matter how complex the problem is, he will always come up with a brilliant solution. I have constantly felt Davide was one of the most effective team mates I have ever had the privilege of working with."

Francesca Ranauro - International SEO

About Me

I am an experienced SEO Specialist with a proven track record in both in-house and agency across the UK. I’ve worked across diverse industries, including E-commerce, Fashion, Finance, Travel, and B2B Services, among others.

My approach to SEO is refreshingly simple yet effective: no jargon, just clear communication, a well-defined strategic roadmap, and measurable objectives from the outset.

I thrive on embracing change and tackling new challenges. Whether it’s exploring new markets, uncovering valuable insights, or crafting tailored, practical solutions.

Get in touch

Do you want to improve your visibility on Google? Fill out the form below, and I’ll get back to you.